Job Content

Role Description and Purpose

The Marketing, Brands & Communications Manager is part of BNP Paribas Asset Management’s Asia Pacific (APAC) team, who handles above-the-line and below-the-line marketing and communication activities. This team is responsible for content creation, campaigns, digital marketing initiatives, events, sponsorships, roadshows, branding, as well as external and internal communications in the region.

The ideal candidate will be responsible for building brand equity, event management, communication initiatives and executing high impact integrated B2B2C marketing programs for the region, with a focus on the Wholesale Marketing segment in South East Asia to reinforce BNPP AM as a leading sustainable asset manager and drive business growth. 

The Marketing, Brands & Communications Manager will partner with the Sales and Product teams to spur commercial flows and demand for our firm’s investment offerings and collaborate with various functions globally to amplify our impact by educating and engaging prospects and clients.

Key Responsibilities

• Serve as the brand ambassador for the region, providing guidance to local markets on the brand strategy and guidelines. Develop brand templates for regional activation.
• Enhance brand visibility through APAC-wide awards planning, actively coordinate award submissions and packages for the region. 
• Manage internal communications in the region and spotlight firm-wide priorities and achievements through in-house channels and townhalls. 
• Organise in-person, hybrid and virtual events and manage sponsorship activities, to promote BNPP AM’s value proposition, brand and investment offerings, while reinforcing the firm’s market presence. Responsible for end-to-end event management and budgeting. 
• Create and localise quality marketing assets (including presentations, brochures, flyers, videos and electronic direct mailers) across offline and digital channels to promote our investment capabilities and focused funds. Craft story angles and produce content in innovative formats to appeal to our target audiences. Facilitate the review of marketing material to ensure compliance with local regulations. 

Key Internal / External Relationships 

• Internal: Marketing, Brands and Communications teams in APAC and globally, Sales teams, Product and Investment teams, Compliance teams and the BNPP group.
• External: Vendors and potentially clients at events   

Role Requirements

Essential Qualifications & Experience

• Degree in Communications, Marketing or Business 
• Four years+ of experience in marketing and communications
• Knowledge on financial concepts and investment products, preferably with an asset management background
• A creative individual who possesses a flair for powerful story-telling and synthesizing complex ideas into clear, simple messages
• Excellent project and time management skills, with the ability to work autonomously and meet demanding deadlines
• Fluent in English and Chinese, an excellent communicator (both written and verbal)