CRM Campaign Specialist

About us 

Our mobility is changing rapidly. And Arval is changing with it. We have been offering our private and professional clients simple, uncomplicated and complete mobility solutions that perfectly match their needs for over 30 years. 

Working within the BNP Paribas Group's extensive network, we continue to grow and improve as an organisation year upon year. What is the most important factor in our success? Our more than 7,000 members of staff, spread across more than 30 countries around the world. 

Our motto is "Life is a journey made of journeys", and that applies to our customers as well as our colleagues. Your journey at Arval will be one where you are constantly on the move.  It is about making the most of your talents and continuing to grow while surrounded by amazing travelling companions. Want to continue to grow with us? Apply for the position of CRM Campaign Specialist now! 

Our values

Our core values are the foundation of our success and are at the heart of everything we do. They are the fertile soil for a culture where everyone can grow and thrive, with a lasting positive impact on each other, our customers and the world around us. Do you want to be part of this committed team and join us in making a difference?

Your role at Arval

As a CRM Campaign Specialist, you will be responsible for the nuts and bolts of e-mail and other campaigns, and you will make the CRM briefings a reality, from the briefing to publishing copy, digital assets, segmentation, tracking and reporting, and planning. You will ensure that the communication flow fits with both the customer life cycle and the business strategy. As a CRM Campaign Specialist, you will oversee all aspects of e-mail marketing campaigns, including content creation and copy consistency across all our touchpoints.

• You will translate sales, loyalty and campaign objectives into campaigns in a consistent manner.
• You will communicate and coordinate directly with stakeholders from briefing to delivery, while ensuring that timescales are met.
• You will support a variety of strategic programmes with both manual and automated campaigns covering the whole customer life cycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys and transactional e-mail campaigns.
• You will construct effective target audiences and segments for each message in order to improve engagement and revenue performance and so achieve KPI targets.
• You will also be responsible for internal communication using e-mail.
• You will produce and execute all e-mail campaigns, including the creation of e-mails based on templates and HTML, writing copy and scheduling delivery.
• You will design and execute A/B tests, manage the test calendar, record results and propose improvements. 
• You will ensure regular reporting, and identify trends and new innovative ideas. 
• Together with the marketing team, you will ensure high quality that is in line with the tone of voice, house style and communication style.
• You will also be responsible for the internal communication channels.
• You will act as an adviser on communication-related questions from colleagues. 
• Occasionally, you will create other marketing support tools that suit the customer target group.

Your skills

• You have several years of relevant experience in the communications sector.
• You speak and write fluent Dutch and have a good knowledge of French and English.
• You have a higher education diploma or university degree.
• You possess exceptional written communication skills.
• You are creative and have good social skills.
• You have demonstrable experience in managing an e-mail marketing program (ideally with Eloqua and Salesforce).
• You have proven work experience in expanding, handling and analysing marketing databases.
• You have knowledge of Google Analytics, HTML/CSS, A/B Testing and SEO/SEM.
• You have knowledge of e-mail legislation and compliance (such as GDPR).
• You are customer- and service-oriented in how you think and act.
• You are results-oriented, have an eye for detail, and are able to work independently and meet deadlines.
• You appreciate efficiency and utilise automation.
• You are someone who values respect, helpfulness and open communication

What will we offer you?

• An attractive market-level salary and numerous benefits, including:
  1. 32 days' holiday for full-time employment
  2. Salary for Mobility option
  3. Performance-related bonus
  4. Group and hospitalisation insurance
  5. Outpatient care and dental care cover
  6. Laptop and smartphone
  7. Working from home allowance
  8. Meal and eco vouchers
• A good work-life balance with flexible working hours and a hybrid working environment.
• A personal development plan and a wide range of training opportunities.
• A fast-growing international environment that believes in the power of diversity, inclusion, corporate responsibility and well-being.
• Special events with your colleagues that are guaranteed to be good fun and enjoyable!

Interested?

Apply via B.Welcome. If you have any questions, please contact Mehmouna Shabir.

Good luck!