BNP Paribas Asset Management (‘BNPP AM) is the investment arm of BNP Paribas, a leading banking group in Europe with international reach. At BNPP AM, we aim to generate long-term sustainable investment returns for our clients, based on a unique sustainability-driven philosophy. This philosophy has shaped our firm and directs all we do: our strategy, our culture, our structure, our products and our processes; the way we engage with our clients and our role in influencing the companies and the markets we invest in.

 Marketing Campaign Senior Specialist

Requirements

• 5+ years of relevant experience in campaign trafficking and management of paid search, display, programmatic and/or email
• Knowledge of content marketing to B2B audience
• Experience on the agency side (media agency, ad agency) in B2B/B2C financial services accounts or other B2B accounts.
• Enthusiasm for the digital advertising industry & influencer marketing ecosystem
• Some experience with one or more: Google Marketing Platform, Moz, SEMrush, Optimizely, Amazon AAP, WordPress, Marketo, Eloqua
• Experience with analytics tools such as Google Analytics or Adobe Analytics
• Well-versed in Microsoft Office suite, especially Excel and PowerPoint
• Organised, diligent and detailed-oriented
• Analytical and problem-solving skills
• Solid oral and written communication skills
• Team player, proactive and responsive

Responsibilities

• Working closely with the Senior Social Media & Growth Manager, you will be responsible for the execution, trafficking and reporting of digital campaigns across multiple platforms (e.g. PPC, Google Marketing Platform, Display, Programmatic, etc) and objectives (awareness, engagement, lead generation, ABM, etc) in line with the global Digital Marketing and Growth plan
• Prepare campaigns to launch, working with various stakeholders to create and manage the campaign brief, as well as external and internal agencies on campaign copy, creative, assets, targeting, keywords, etc
• Contribute to ideating and creating English content and/or review marketing emails, InMails, social posts, search ads, banners etc, ensuring all assets are accurate, on-message, on-brand, adhere to best practices and are compliant
• Implement and test campaign tracking: UTMs, pixels, tags, custom dimensions, etc
• Monitor web and campaign data to optimise campaign performance, as well as create regular and/or ad-hoc campaign reports. Contribute to valorise performances to internal stakeholders (quarterly newsletters, forums) 
• Build direct relationships with publishers and buy/trade media as and when required.
• Brief media and creative agencies for campaigns. 
• Assist in allocating monthly budgets, issuance of orders, reconciliation and resolution of any invoices and fees
• Input into global Digital Marketing and Growth plan, suggesting new campaigns and formats to realise business objectives

We offer

• Dynamic career opportunities across the globe
• Volunteering initiatives to support our local communities and connect with our colleagues
• The opportunity to contribute to our award-winning Sustainability efforts and join our community of Future Makers
• Access to a robust wellbeing programme including mental health support and resources
• An award-winning online learning and development platform 
• Hybrid working (50/50) from the office in Warsaw
• A diverse and inclusive working environment where you can be your authentic self