Business Overview:

The Marketing & Communications team oversees the marketing and communication strategy of BNP Paribas in the Americas, predominately for the Corporate & Institutional Banking franchise, in collaboration with the Group (Paris) communications teams. The functions of this group today include: Events & Sponsorship, Media Relations, Marketing, Social Media, Content, Philanthropic Initiatives, Advertising, Client Creative Services, Internal Communications and Video Services.

Role Overview

The Sponsorships Analyst supports the execution, measurement, and promotion of the bank’s global tennis sponsorships, cultural partnerships, and tennis-related charitable initiatives. This is a detail-oriented, analytical, and transversal role that touches every business of the bank and partners closely with marketing, communications, philanthropy, and senior stakeholders.

The role combines KPI-driven reporting with hands-on execution, including ticketing, hospitality, event registration, stakeholder communications, and internal storytelling. The ideal candidate is proactive, organized, and comfortable working in a fast-paced, high-visibility environment with extended hours during major events. An interest in tennis or professional sports is strongly preferred.

Candidate Success Factors:

Candidates are measured on the following four performance drivers, which will dictate how individual impact is considered on the Americas platform:

• Results and Impact
  • Able to influence peers and team.
  • Demonstrates good judgement when making decisions of high complexity and impact.
  • Exercise appropriate autonomy in the execution and delivery of work. 
  • Responsible for driving outcomes, which have meaningful effect on team or department.
• Leadership and Collaboration:
  • Creates trust with colleagues.
  • Acts in leadership capacity for projects, processes, or programs.
• Client, Customer and Stakeholder Focus: 
  • Able to build relationships with a mix of colleagues and clients.
  • Interacts regularly with management and department leaders.
  • Demonstrates the ability to influence stakeholders at the team level. 
• Compliance Culture and Conduct: 
  • Takes full responsibility for personal actions and demonstrates courage in facing problems and conflicts.
  • Perceived as a person of high moral character; upholds corporate values and displays high ethical standards.

Responsibilities: 

Sponsorship, Ticketing & Event Execution

• Support major tennis sponsorships, including the BNP Paribas Open, US Open, and Roland-Garros.
• Manage high-volume ticket distribution, tracking, confirmations, trouble shooting and follow-up.
• Support finals-weekend hospitality for C-suite clients.
• Coordinate logistics for client and employee events, including a January internal tennis event (100+ attendees).
• Create and manage event registrations using Eventogy or similar platforms.

Community & Charity Programs

• Support tennis-related charitable initiatives, including the International Tennis Hall of Fame, CityParks Tennis (NYC), and Team MAC-1 (JMTA).
• Coordinate logistics on both internal and client engagement in partnership with our various partners in tennis and culture. 

Reporting, Analytics & Promotion

• Track sponsorship assets, budgets, participation, and engagement metrics.
• Produce executive-ready PowerPoint reports and recap decks.
• Draft and distribute ticketing and event communications.
• Promote initiatives across various channels, including: intranet, internal newsletters, digital screens, and other communication channels.

Stakeholder Engagement & Execution Support

• Coordinate with stakeholders across all businesses.
• Serve as a central point of execution across sponsorships, communications, and client teams.
• Support on-site execution and extended hours during major tournaments.

Travel Requirements

• Travel required for major tournaments, including: 
  • US Open – Queens, NY (late August–mid-September)
  • BNP Paribas Open – Indian Wells, CA (early–mid March)
• Travel typically includes a minimum of two weeks on site, plus significant involvement during the two months leading up to each event.
• Time off is not permitted during tournament periods; major vacations are planned around key sponsorship milestones.

Minimum Required Qualifications:

• Bachelor’s degree required (Communications, English, Journalism, or related field preferred).
• 4+ years of experience in sponsorships, events, hospitality, marketing, and/or communications.
• Strong written and verbal communication skills, including executive-level writing.
• Proven project management and organizational skills.
• Analytical ability to synthesize data and produce actionable insights.
• Advanced proficiency in both PowerPoint and Excel.
• Exceptional attention to detail in client-facing and event-related work.

Preferred Qualifications: 

• Experience with event registration or management platforms (Eventogy or similar).
• Experience working with senior stakeholders.
• Experience supporting premium hospitality or high-touch client events.
• Interest in tennis, sports, or live events.

FINRA Registrations Required:  

• Not Applicable 

CFTC Swap Dealer Associated Person (if yes, NFA Swaps Proficiency Program is required): 

• Not Applicable 

SEC Security-Based Swap Dealer Associated Person:

• Not Applicable 

While the description above describes our ideal candidate, we encourage applicants to apply even if they do not fully meet the complete list of qualifications noted.

The expected starting salary range for this position is between $115,000 to $135,000 annually. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience, time in role, base salary of internal peers, prior performance, business line, and geographic/office location.

In addition, our comprehensive benefits package aims to support our employees in various aspects of their lives. From healthcare and wellness programs to retirement plans and childcare services, we prioritize the well-being and growth of our employees. Our benefits include medical, dental and vision coverage, a 401(k) Savings Plan, backup childcare, life, accident and disability insurance, mental health support and paid time off. Additional details about our benefits offerings, inclusive of eligibility for a discretionary bonus, will be provided during the hiring process.

About BNP Paribas:

BNP Paribas is a leading bank in Europe with an international reach across the US, EMEA and APAC. It has a presence in 65 countries, with nearly 190,000 employees. The bank employs over 3,500 people in offices in the US across 10 states including New York, Jersey City, Chesterbrook, PA, San Francisco, Boston, Chicago, Denver, Miami, and Washington, DC. BNP Paribas has built a strong and diversified presence to support its client base. We continue to grow and strengthen our commitment to the US market through our Corporate & Institutional Banking activities. We are one of a few non-US banks to offer a full value chain for our clients, from trading to financing, and clearing and custody in the US with the international footprint and capacity to deliver both globally and locally. Leveraging the strength of our European roots, our network can support clients in virtually every region of the world, enabling more connectivity and efficiency wherever our clients conduct business. We take pride in our expertise and our ability to adapt while constantly looking ahead to create a more sustainable world.

As an international company with a global footprint, the unique cultures and viewpoints of our team members are an integral part of the fabric of BNP Paribas. We are a company with a purpose - to be a responsible and sustainable global leader. We aim to create an environment where our employees feel empowered to drive change, make an impact and be true to themselves. We employ talented individuals from a wide variety of backgrounds, locally and globally, and are inspired by our employees who help us in cultivating a diverse, equitable and inclusive workplace through initiatives such as our Diversity, Equity & Inclusion (DEI) Leadership Forum and Employee Resource Group (ERG) communities. We strive to be a workplace where all team members can grow and thrive and offer robust training, development, and mentoring opportunities to make that vision a reality. Our leaders are deeply committed to DEI and highly accessible to our employees, consistently soliciting feedback on how we can continue to support our employees to reach their highest potential. 

BNP Paribas. The Bank for a Changing World - https://usa.bnpparibas/en/homepage/join-us/our-opportunities/

BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.

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