Corporate Communications Lead

The Corporate Communications Leader is a critical leadership role responsible for the strategic stewardship of BNP Paribas' reputation and brand integrity in Brazil. Operating within a highly regulated financial market, the incumbent will lead the end-to-end execution of media relations, reputation management, internal communications, and the bank's social media footprint. This is an individual contributor role that requires high-level strategic influence, managing key relationships with commercial business lines, and overseeing the performance of external partners to ensure the bank's narrative is seamless, compliant, and high-impact.

Main responsibilities:

1. Strategic Reputation & Media Relations:

• Financial Market Expertise: Leverage deep experience in financial press relations to position the bank as a thought leader in the Brazilian market.
• End-to-End Ownership: Lead the bank’s media strategy, acting as the primary point of contact for top-tier financial and business press.
• Crisis & Risk Management: Proactively identify potential reputational threats and develop robust mitigation strategies to protect the bank’s brand.
• Executive Counsel: Provide strategic communication counsel to senior leadership, drafting high-stakes talking points, speeches, and briefing notes.
• Global Alignment: Partner with the Global and Regional Press Offices to ensure local narratives are synchronized with international positioning.

2. Commercial Partnership & Stakeholder Management:

• Business Alignment: Build and maintain strong, collaborative relationships with the Commercial and Business areas to identify storytelling opportunities and align communication goals with business objectives.
• Interdepartmental Coordination: Act as the bridge between technical business units and the external market, translating complex financial products into clear, reputational wins.

3. Internal Communications:

• Collaborative Execution: Work in partnership with other team members to plan and execute internal communication activities, ensuring employees are aligned with the bank’s vision, goals, and regulatory requirements.
• Channel Support: Contribute to the management of internal touchpoints (such as Town Halls, Echonet, Newsletter), ensuring consistency and timeliness of messaging.

4. Social Media Support:

• Tactical Support: Act as a backup for the bank’s corporate social media presence (primarily LinkedIn), providing support and oversight as needed to ensure brand consistency.

5. Agency Management, Governance & Controls (Critical):

• PR Agency Oversight: Manage the end-to-end relationship with the external PR agency, setting KPIs, reviewing deliverables, and ensuring the highest quality of execution.
• Rigorous Process Management: Establish and maintain strict internal controls, tracking mechanisms, and workflows to ensure zero-failure in delivery and documentation.
• Regulatory Compliance: Ensure all communications adhere to the stringent regulations of the Brazilian financial market and compliance policies.

Position Requirements:

Why join BNP Paribas? 

BNP Paribas is an international bank with leading positions in the European market. It is present in more than 60 countries and employs nearly 178,000 people. The Group occupies key positions in its three main areas of operation: Domestic Markets and International Financial Services (whose retail banking and financial services network is part of Retail Banking & Services), as well as Corporate & Institutional Banking, which offers services to corporate and institutional clients.

Our presence in Brazil

BNP Paribas has been officially operating in Brazil since 1996. Since 2010, when the Securities Services area began operating, the Brazilian unit has the largest number of business lines in Latin America, making it one of the Group's largest operations in emerging markets. Today, in Brazil, the Group is present with the areas of Corporate and Institutional Banking, Asset Management, Insurance (Cardif) and Fleet Management (Arval).

Currently, the BNP Paribas Group has around 1400 employees in the country. In Brazil, it is among the largest international investment banks in total assets (R$ 112.5 billion, Jun/23, Prudential Conglomerate, Central Bank), offering a diversity of products and multiple solutions to its clients. 

BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.

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