Business Overview:

• The main objectives of the Marketing team are to:
  1. Provide strategic and executional support to  BNP Paribas’ Institutional Client businesses in service of revenue and growth objectives
  2. Elevate brand awareness and visibility of BNP Paribas in addition to protecting our brand reputation in the USA and the Americas
  3. Position BNP Paribas externally as a sustainable & socially responsible orientated global banking leader providing holistic solutions across clients’ financial services needs         
  4. Develop integrated marketing & communications strategy that supports the business strategies for GMA, FIC, Securities Services and our Regional initiatives
  5. Help drive share of voice and share of wallet through multi-channel marketing & communications

campaigns, showcasing our expertise across different business areas and sectors

The role of Marketing is constantly evolving. Responsibilities are both strategic and operational “hands-on”. Our ability to work closely with sales, trading, research, and structuring staff, as well as cross-functional teams is critical.

The Marketing team is based in NYC, Jersey City and Lisbon. We work in close coordination with the other Americas Marketing & Communication team members as well as with marketing teams in other GM regions (EMEA and Asia Pacific).

The role will be based in Jersey City and will report to the Head of Marketing, Communications & Events for Institutional clients.

Candidate Success Factors:

Candidates are measured on the following four performance drivers, which will dictate how individual impact is considered on the Americas platform:

• Results and Impact
  • Able to influence peers and team.
  • Demonstrates good judgement when making decisions of high complexity and impact.
  • Exercise appropriate autonomy in the execution and delivery of work. 
  • Responsible for driving outcomes, which have meaningful effect on team or department.
• Leadership and Collaboration:
  • Creates trust with colleagues.
  • Acts in leadership capacity for projects, processes, or programs.
• Client, Customer and Stakeholder Focus: 
  • Able to build relationships with a mix of colleagues and clients.
  • Interacts regularly with management and department leaders.
  • Demonstrates the ability to influence stakeholders at the team level. 
• Compliance Culture and Conduct: 
  • Takes full responsibility for personal actions and demonstrates courage in facing problems and conflicts.
  • Perceived as a person of high moral character; upholds corporate values and displays high ethical standards.

Responsibilities: 

Product Launches & Campaign Execution

• Coordinate marketing launches for global products by contributing to the production of key selling points, fact sheets, brochures, and web tools targeted to different client segments. This will be done in collaboration with business partners and Marketing team members across platforms.
• Manage the execution of marketing campaigns, including coordination with business partners, marketing colleagues across disciplines (communications, content, PR, social, and digital), cross-functional teams, and global colleagues as needed.
• Manage the design, development, validation, publication, and communication of marketing materials and campaigns via our digital platforms, including websites, email software, and SharePoint.
• Support the team in enhancing the distribution of marketing materials, external communications, and client targeting capabilities, as well as the execution of marketing campaigns through the implementation of digital platforms.

Marketing Materials

• Collaborate closely with business partners, including sales, financing, structuring, and trading teams, to manage the design and production of marketing materials such as pitchbooks, presentations, brochures, factsheets, videos, and websites for institutional clients.
• Simplify complex financial platforms, products, or strategies and effectively communicate their rationale, mechanisms, characteristics, and risks to specific client sectors, including hedge funds, asset managers, and institutional investors.
• Contribute to awards pitches by providing product cases and highlighting key market and product trends.

Internal Communications

• Work with business partners to develop educational presentations and marketing materials for financing products, strategies, and seminars, both internally and for clients, institutional investors, and industry service providers. This will be done in collaboration with Sales, Structuring, and Marketing team members from other platforms.
• Contribute to internal communication initiatives to ensure effective information flow within the organization.

Events and Content

• Contribute to the development of client content and events, such as webinars, panels, conferences, thought-leadership pieces, and trend analyses. 
• Collaborate with the sales and events team to develop our event strategy, including the creation of marketing messages and content for events.

Regulatory Compliance

• Ensure adherence to legal and compliance requirements when designing materials and manage the review process of marketing materials with legal and compliance teams.

Additional Projects

• Perform and support additional projects as requested by the manager, on an ad-hoc basis.

Minimum Required Qualifications:

• Bachelor’s degree required.
• 7-10 years of marketing experience, preferably within the financial industry, with a focus on Global Markets.
• Excellent verbal and written communication skills.
• Strong understanding of financial products and the financial industry, specifically the Global Markets product suite – equities, macro and credit.
• Proven ability to manage the production of marketing collateral, including pitchbooks, product brochures, town hall presentations, videos, and web page development.
• Demonstrated ability to work effectively in a team environment.
• High level of creativity and strong adaptability to changing circumstances.
• Proven ability to adapt and excel in a fast-paced, rapidly changing environment.
• Strong project management skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and open to learning new technologies and media channels such as SharePoint, Smartfocus, WordPress, social media, and content marketing tools.

Preferred Qualifications: 

Candidates will be measured on the following four performance drivers that will dictate how individual impact is considered on the Americas platform:

• Results and Impact
• Leadership and Collaboration
• Client, Customer and Stakeholder Focus
• Compliance Culture and Conduct

FINRA Registrations Required:  

• Not Applicable 

CFTC Swap Dealer Associated Person (if yes, NFA Swaps Proficiency Program is required): 

• Not Applicable 

SEC Security-Based Swap Dealer Associated Person:

• Not Applicable 

While the description above describes our ideal candidate, we encourage applicants to apply even if they do not fully meet the complete list of qualifications noted.

The expected starting salary range for this position is between $150k to $175k annually. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience, time in role, base salary of internal peers, prior performance, business line, and geographic/office location.

In addition, our comprehensive benefits package aims to support our employees in various aspects of their lives. From healthcare and wellness programs to retirement plans and childcare services, we prioritize the well-being and growth of our employees. Our benefits include medical, dental and vision coverage, a 401(k) Savings Plan, backup childcare, life, accident and disability insurance, mental health support and paid time off. Additional details about our benefits offerings, inclusive of eligibility for a discretionary bonus, will be provided during the hiring process.

About BNP Paribas:

BNP Paribas is a leading bank in Europe with an international reach across the US, EMEA and APAC. It has a presence in 65 countries, with nearly 190,000 employees. The bank employs over 3,500 people in offices in the US across 10 states including New York, Jersey City, Chesterbrook, PA, San Francisco, Boston, Chicago, Denver, Miami, and Washington, DC. BNP Paribas has built a strong and diversified presence to support its client base. We continue to grow and strengthen our commitment to the US market through our Corporate & Institutional Banking activities. We are one of a few non-US banks to offer a full value chain for our clients, from trading to financing, and clearing and custody in the US with the international footprint and capacity to deliver both globally and locally. Leveraging the strength of our European roots, our network can support clients in virtually every region of the world, enabling more connectivity and efficiency wherever our clients conduct business. We take pride in our expertise and our ability to adapt while constantly looking ahead to create a more sustainable world.

As an international company with a global footprint, the unique cultures and viewpoints of our team members are an integral part of the fabric of BNP Paribas. We are a company with a purpose - to be a responsible and sustainable global leader. We aim to create an environment where our employees feel empowered to drive change, make an impact and be true to themselves. We employ talented individuals from a wide variety of backgrounds, locally and globally, and are inspired by our employees who help us in cultivating a diverse, equitable and inclusive workplace through initiatives such as our Diversity, Equity & Inclusion (DEI) Leadership Forum and Employee Resource Group (ERG) communities. We strive to be a workplace where all team members can grow and thrive and offer robust training, development, and mentoring opportunities to make that vision a reality. Our leaders are deeply committed to DEI and highly accessible to our employees, consistently soliciting feedback on how we can continue to support our employees to reach their highest potential. 

BNP Paribas. The Bank for a Changing World - https://usa.bnpparibas/en/homepage/join-us/our-opportunities/

BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.

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