BNP Paribas is the European Union’s leading bank and a key player in international banking. We operate in 65 countries and employ 190,000 people, including nearly 145,000 in Europe. Our Group holds key positions in its three main fields of activity: Commercial, Personal Banking & Services; Investment & Protection Services; and Corporate & Institutional Banking (CIB) for corporate and institutional clients.

Our Securities Services business, which forms part of CIB, is a leading global custodian providing specialist post-trade and asset servicing solutions to buy and sell-side market participants, corporates and issuers. Based in 35 locations around the world, our award-winning Securities Services teams have built one of the most extensive custody network in the industry, giving clients the connectivity and local knowledge they need to navigate change in a fast-changing world.

Company purpose:

Our company purpose is to contribute to a responsible and sustainable economy by financing and advising clients according to the highest ethical standards.

Our employer promise is built around three pillars:

• Being a great place to work
• Committed to sustainability and having a positive impact
• Being dedicated to the development of our people

Business area

The Global Marketing team is responsible for establishing and developing recognition and awareness of BNP Paribas Securities Services business line within the industry. By creating compelling thought leadership content, maintaining up-to-date product marketing materials and directly supporting the sales process, the Global Marketing team has a key role in the organisation.

The team includes Client Line marketers (who also sit within the relevant Client Line Go-to-Market Strategy teams), marketers that operate along transversal lines, and those dedicated to other areas of the business.

As part of the Global Marketing & Communications team, we work closely with our direct peers in Digital Development, Events, Client Insight and local Marketing teams, as well as stakeholders within Client Lines, Client Development and beyond.

Job purpose 

The purpose of the role is to support the firm’s commercial ambitions by creating and delivering an agreed marketing plan, aligned to business objectives. The plan would incorporate related activities through co-ordination with Internal Communications, Events and Media Relations teams, as well as key buying centres.

Consistent with the other Client Lines, this role should sit within a Go-to-Market, ExCo or equivalent governance structure to ensure alignment and clarity.

Key responsibilities

Creation and delivery of a marketing plan

• Working with the Client Line (Go-To-Market Strategy Team, Business Development and Product & Solutions) or business domain, formulate a strategic marketing plan, which:
• Targets key business objectives: raising market awareness and consideration, increasing penetration of key markets and clients, achieving increased sales to existing and new clients
• Leverages all available marketing channels and expertise - direct marketing, events, awards, digital and social media - and employs appropriate targeting of key contacts
• Has measurable objectives from the outset, progress against which can be monitored regularly
• Considers developing market trends and data to generate ideas and leverage tactical opportunities. Inputs will be from internal Market Intelligence, Strategy, Product & Solutions, Business Development teams plus third party consultants, strategists and personal research

Development and maintenance of key marketing content

• Deliver / input to compelling sales materials to support pitches, client meetings, due diligence visits etc. These should address key client issues and clearly articulate our value proposition
• With the relevant product managers, establish a schedule for the regular update of core marketing materials (product solutions), and the development of thought leadership content
• Ensure that relevant solutions are included and correctly positioned within the core marketing materials produced
• Through engagement with the broader team, ensure that key messaging for the Client Line or business domain is reflected consistently across Internal Communications, Media Relations, Events, etc.
• Establish relationships with the marketers in key buying centres, to ensure that the Client Line/business domain is represented correctly in local marketing plans and content. Act as a contact point for related queries

Distribution and promotion of content / messaging

• Develop key messaging for all solutions related to the Client Line / business domain, such as value propositions, selling points, key differentiators etc., for consistent use in RFPs, sales material, conference speeches etc.
• Attend and contribute to the Content Management process to ensure that messaging for the Client Line / business domain is represented across our marketing channels (web, direct marketing, social media etc.)
• Highlight new or updated content via the monthly Marketing Locations call, Marketing Squawk Box and the MarComs newsletter, and engage directly with the Media Relations team to drive press coverage

Continuous improvement

• Capture relevant market intelligence from Client Development, Market Strategy, industry events and reading to constantly evolve messaging
• Report appropriate MI and analysis to the Client Line / business domain to measure success and drive improvement
• Leverage best practice within the Central and Local Marketing teams and innovate wherever possible

Development of regional UK marketing & communications activities

• Support the UK marketing & communication strategy, including management of local sponsorships, client events, staff engagement and other regional content/thought leadership 
• Proactively support regional sales managers, relationship managers and other client-facing teams in the achievement of business targets 

Requirements

Essential:

• Excellent written and verbal communications skills 
• A financial services communications professional with demonstrable experience of working in a corporate environment
• Experience in marketing / communications in a corporate communications function 
• Experience in delivering multi-channel marketing plans, including though leadership, digital marketing and events based client and prospect targeting activity
• An individual, keen to take on new challenges and learn new skills and technologies 
• Strong planning and organisational skill and the ability to manage multiple projects 
• Excellent stakeholder management skills – ability to push back when needed 
• Excellent writing skills; adept at crafting and selling a story 
• Strong listening and verbal communication skills
• Digitally savvy
• Strong PowerPoint skills 
• A strong team player with excellent networking skills and the ability to build rapport and relationships
• The ability to influence and inspire confidence at a senior level
• Strong attention to detail and good project management skills
• Ability to hit the ground running and quickly understand key business priorities, industry topics and marketing campaigns and key messages

Desirable:

• Industry contacts and knowledge
• Knowledge of Securities Services – or the financial services industry 
• Awareness of key industry events and publications

And of course, we expect all our colleagues to embody and practice the Group values (alignment with the Bank’s strategy, commitment, work ethic, integrity and Code of Conduct).

A bit more about why you should join us

1. We’re a great place to work

We aim for optimal work/life balance (depending on role, this includes hybrid working, flexible working and agile)

We are proud of our award-winning flexible benefits and health & wellbeing strategy. Our flexible benefits include:

• Generous holiday allowance of at least 26 days (plus bank holidays) – with option to buy and sell holidays.
• Valuable financial plans – a 12% non-contributory pension which has been moved to sustainable investments*, life assurance*, income protection and personal accident insurance.
• Extensive wellbeing and mental health offering – one of the most advanced private medical schemes in the UK, dental cover, wellbeing app, Cognitive Behavioural Therapy support, subsidised gym memberships, bespoke health assessments including genetic testing, Private GP (including digital GP services to parents of employees), Employee Assistance Programme, menopause & fertility support (we are an accredited Menopause Friendly Employer), neurodiversity assessment and support.
• Key onsite services and facilities in London – include physiotherapy, nutrition, massage therapy, physiology, mental health first aiders, seasonal flu vaccinations and free onsite fitness centre.
• Plus, emergency back-up care for dependants, green car leasing, season ticket loan, and a range of other benefits.

* Subject to relevant caps

2. As the eurozone’s largest bank, we are committed to having a positive impact in the world.  

For example, we are committed to Net Zero in all of our financing and investment portfolios by 2050. By 2030, 80% of our energy production financing will be low carbon.

But impact for us means more than climate. It means empowering our people every day. Everyone gets four volunteering days each year - in 2023, we achieved over 18,000 hours of volunteering across the UK and reaching over 4,500 young people.

3. We believe in our people

We support our people to develop skills to adapt to the ever-evolving world of work and to prepare for the jobs of today and tomorrow. We do this through a comprehensive training offering, talent programmes, mentoring, career days and inhouse career tools.

We are proud of the number of our people who progress and secure new roles internally. In fact, in 2023, nearly half of our positions in UK CIB were filled internally. 

Investing in our people also means we have a collaborative and inclusive culture:

• Direct feedback from our people shows that our internal culture sets us apart from our industry peers.
• Each year, nearly 30,000 employees globally are involved in professional networks that play an active role in promoting Diversity and Inclusion within the Group. These include our:

Pride Network, Ability Network (which supports disabled employees), MixCity (gender equality network), Women in Global Markets, Women in Global Banking, Women in IT, Diversity Equity & Inclusion in Technology, Early Careers Network, Multicultural Network and Parents & Carers Network.

Equal opportunities 

BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other legally protected status.

Adjustments

We don’t want anyone to be disadvantaged in our recruitment processes, so if you have a disability or health condition which may mean that you’d benefit from some adjustments or additional support, please let us know as early in the process as possible.

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