The role

This role offers an exciting opportunity to join a successful and high performing communications team at one of the UK’s leading property consultancies, Strutt & Parker, at a pivotal point in the business’ growth journey. The business has seen significant investment in the past 18 months, as well as the launch of a refreshed brand identity earlier this year.

Reporting to the Head of Marketing and Client Experience, the Senior Communications Manager will provide a senior PR and communications function for the business, focusing on securing high quality media coverage, developing strong thought leadership, and driving social media presence.

What you’ll be doing

•    Be the communications partner for Strutt & Parker’s National Country House department. Attending weekly meetings, developing press campaigns for new launches, profiling experts, and managing editorial relationships with key media titles.

•    Lead in driving media relations for the regional residential business, including agents, listings, and clients, while acting as a PR advisor to heads of offices and regional directors. Sourcing positive news/market trends from within the business for external use, and craft compelling on-brand commentary on behalf of agents.

•    Liaise with PR agencies and press offices when collaborating on media campaigns, as well as clients including developers and house-builders where appropriate. 

•    Contribute to PR reports, and their analysis on media coverage and campaign performance, providing insight and recommendations to stakeholders where relevant. Ensuring internal approvals processes are followed.

•    Build and maintain strong relationships with key media titles across print and digital, adhering to press deadlines, with a focus on national titles and international where relevant.

•    Champion PR and communications within the business, developing training opportunities for agents, increasing journalist engagement, and contributing to the development of key messaging for events and conferences.

•    Support research-led media pitching through the provision of background material, market commentary and regional insights. Identifying where legislation and policy change may be relevant to the business and creating appropriate content/commentary.

•    Advise on and draft responses to potentially sensitive subject matters.

•    Work alongside wider Marketing and Communications team to ensure cohesion in external communications and marketing materials, assisting and advising in the drafting of copy for advertorials and written ads.

•    Have an awareness of corporate communications across BNP Paribas Real Estate and Strutt & Parker, ensuring activity aligns with corporate messaging.

•    Management of content schedule, creation of content briefs for copywriters to ensure consistent, on-brand, thought leading content for Strutt & Parker’s website and social media 

•    Input into Strutt & Parker’s social media strategy, including the planning, creation and scheduling of content alongside wider Marketing and Communications team. Driving collaboration opportunities where relevant with third parties.

Personal Specification

•    5+ years’ experience in external communications, with a strong track record in media relations.

•    High level writing and editing skills with the ability to craft compelling commentary and content across a range of media.

•    Highly organisational, confident in managing work in a fast-paced environment, managing deadlines and prioritising effectively.

•    Experience building and managing relationships with high performing stakeholders and spokespeople; advising appropriately, communicating effectively and managing expectations.

•    A collaborative attitude, with the ability to mentor more junior team members.

•    Experience in the residential property sector, or lifestyle/luxury brands advantageous, but not essential.